Pricing01. Price it right on day one
New listings get the most attention in the first two weeks. Overpricing wastes that window and often leads to price cuts and a lower final result.
Price to attract competition and let buyers push the price — not the other way around.
Presentation02. Professional photos are non-negotiable
Almost every buyer sees your home online first. Your photos are your first showing.
Great photos, a floor plan and video give buyers a reason to book a visit.
Presentation03. Declutter before you stage
Remove 30%–40% of what's in each room before the photographer arrives. Buyers buy space and possibility.
The homes that sell fastest feel bright, spacious and neutral.
Negotiation04. Don't answer the first offer instantly
Take time to review it properly with your agent. A calm, strategic counter usually beats a quick reaction.
Urgency is the seller's enemy in a negotiation.
Pricing05. BC Assessment isn't market value
Assessments are based on a valuation date of July 1 of the previous year and are made for property tax. Use recent sold prices instead.
Price from today's market, not last year's tax notice.
Timing06. Spring is strong — fall can be too
Spring brings the most buyers, but also the most competing listings. Fall buyers are often serious and motivated.
Timing your listing against competing inventory matters more than the calendar.
Legal & tax07. Disclose what you know
The Property Disclosure Statement asks about known defects. Hiding a known problem can lead to legal claims after completion.
Disclose, price accordingly, and close cleanly.
Negotiation08. The highest offer isn't always the best
Compare price, subjects, deposit and dates. A clean offer can be worth more than a higher one that collapses at subject removal.
Judge the whole offer by risk, not just the headline number.
Presentation09. Leave during showings
Buyers relax, open closets and stay longer when the seller isn't there.
It costs nothing and often improves offers.
Timing10. Offer dates — sometimes
In the right market, a set offer date concentrates showings and can create competition. In a slower market it can backfire.
It's a tactic for specific conditions, not a default.
Legal & tax11. Know your tax position before listing
A principal residence sale is usually tax-free, but you must still report it on your tax return. Rentals, partial-year use and homes sold within 730 days (BC home flipping tax) can change the picture.
Talk to your accountant before you list, not after.
Pricing12. Know your net, not just your price
Commission, GST on commission, legal fees, mortgage penalties and moving costs all come off the top.
I'll show you an estimate of your actual net proceeds before you decide anything.